Why do I need software to do telemarketing?

Businesses that practice remote sales need to use telemarketing software in order to be productive. Telemarketing is now used by many retail businesses, and these remote call centers should be organized, efficient, customer service oriented, and above all—profitable. Telemarketing software has been developed to help the growing number of businesses reach these goals. The use of telemarketing software provides a competitive edge in this market by allowing companies to get more done.

The auto dialer is a type of telemarketing software. Dialers call through a list of leads or contacts. In between calls the sales representative stays logged into the dialer system and the dialer continues to calls leads for him. This allows the dialer to immediately route new calls to the sales person. Over the course of a typical work day each sales agent is able to make more calls and spend more of their day selling. Compared to dialing manually sales agents are able to make as many as four times the amount of sales calls when using a dialer.

Contacts can be uploaded directly from a CRM and many dialers have the ability to integrate with the top CRMs. CRMs (customer relationship managers) also track all of the processes associated with remote sales. From the information screens within the CRM calls can be made instantly to contacts and clients. With this click-to-call technology a single mouse click will connect a sales agent to the specified contact.

Email messaging is an important feature available with telemarketing software. Remote sales professionals spend up to a third of their day following up on the calls they made that day. This involves sending emails with additional information on products or promotions. Email messaging technology cuts this time drastically by automating the process. Email templates are designed before the sales calls even take place and can be tested to see what email best achieves the desired action. When an email needs to be sent, it can be done during the actual phone call from within the CRM. By cutting out the time it takes to follow–up, sales agents can spend more time on the phone making calls and closing sales.

The investment in these software programs is worth it to any organization that expects to compete in the remote sales market.