Lead Generation, Web Form Callback

Companies succeed best when they have a lead generation plan. Web form call back is a powerful CRM and power dialer feature that can easily help any lead generation campaign be even more successful.

Many remote sales companies purchase a large number of unqualified leads for their sales representatives to cold call. Cold calling is the practice making unsolicited calls to potential customers. These cold calls have a very low rate of success, but the list of unqualified leads is often the cheapest to purchase. Companies who exclusively cold call often fail to realize that the money saved by purchasing cheap leads rarely equals the cost in time and money spent on calling these leads.

Another common, but ultimately unproductive, system for gathering leads is to expect sales reps to find their own. Companies who engage in this kind of practice frequently find their sales reps spending upwards of forty percent of their day trying to find a person to call.

An effective marketing campaign designed to generate leads is by far the best method of lead generation. These leads are pre-qualified by the marketing process, and significantly more likely to convert into a sale. The most successful businesses target many different outlets in their lead generation campaigns: radio, television, newspapers, and the web. Such marketing campaigns produce both scalable and sustainable sources of new and qualified leads.

The internet serves as a powerful tool in gathering the leads generated through marketing campaigns. The internet is currently the fastest growing and least expensive source of leads for almost every business. Web form callback technology makes the creation of an effective lead generating website even more important.

Web form callback works like this: First, a web form is created a posted on the company website. Interested prospects fill out the web form. The information on the form, such as name, phone number, and email, is instantly captured and transferred to a CRM. The accompanying dialer then routes that newly created contact to a sales rep. The rep then places a call to that lead. Within minutes of submitting the form online the lead is contacted.

Web form callback technology not only produces leads that are interested in the company’s services, it enables the sales rep to contact that lead while the company is still top of mind. This lead generation strategy yields much higher returns than any campaign that focuses on mass amounts of unqualified leads or on sales reps solely responsible to find their own.