What can separate a Remote Sales Professional from a Telemarketer?

rWhat can separate a Remote Sales Professional from a Telemarketer?

Even those of us who work in telephony software can find ourselves annoyed with telemarketers. Perhaps we are even more annoyed with the tactless tactics these sales people use because we see how telesales should be done. We know that there are types of auto dialers that fix many of the “problems” with remote selling by telephone.

Telemarketing originated in the 1950’s, and by the 70’s telemarketing companies were experiencing a tremendous amount of success. By the 1990’s telemarketing was often seen as a public nuisance, and by the end of the decade legislative action was taken with the implementation of the “Do Not Call” registry.

There are several reasons why telemarketers fell out of favor with the American public. These calls were often placed at the least opportune times, right about the time dinner was being served and the family was gathered together. Telesales professionals were often aggressive and refused to respect their contacts wishes not to purchase what they were selling.

On top of this is added the insult of the “telemarketer pause.” This occurs when the telesales company uses a predictive auto dialer. A predictive dialer calls more numbers than available sales agents. It does this based on the amount of dropped calls or busy signals it has been encountering, as well as how much time the sales agents are spending on an average call. Since there is no guarantee that there won’t be more calls answered than there are sales agents to take those calls a percentage of calls trigger a telemarketer pause. This is when there is no agent on the line when the contact answers – the phone is dead.

It is a possibility that such a call will be routed to a sales agent shortly, but in these cases the person called is expected to remain on the line and wait. Most often these contacts simply hang up the phone. With practices like these it is no wonder that we all find ourselves annoyed with these telemarketers.

Responsible remote sales professionals opt for a different kind of auto dialer – a Power Dialer. A power dialer only calls one number at a time for each available sales representative; there is no opportunity for a telemarketer pause to occur. This kind of auto dialer not only satisfies the call center’s need to make more calls but also gives the potential customers being called courtesy that a predictive auto dialer cannot.

It is up to the sales people to deal with the problems of over aggressiveness internally.

5 benefits of using CTI Screen Pop with Autodialers for Remote Sales Reps

Screen pop is a useful tool for sales reps that make outbound calls and receive inbound calls.

Screen pop is a form of CTI – computer telephony integration. This refers to any technology that enables a computer and a telephone work together. CTI includes a large number of telephony tools.

Screen pop is a feature of lead management CRMs and telephone dialing systems. Screen pop is especially useful when inbound/outbound call blending is being used.

Inbound/outbound call blending works as follows; first, the sales rep becomes available to receive incoming phone calls. The sales representative then signs in to an outbound autodialer initiative. The autodialer will continue to route new leads for the sales rep to call whenever he is available.

When an inbound call is received by the call center, and the sales rep is between calls, he is automatically marked as unavailable in the outbound autodialer initiative. The inbound call is then routed through to the sales representative.

When this call is routed, CTI screen pop is activated. The screen pop creates a live data link between the company CRM and the incoming call. Key information from the call is immediately captured within the CRM. The caller ID of the incoming call is compared to those stored in the lead management CRM, and the information stored on the incoming call is displayed on screen for the answering sales rep. If there are no records available within the data base a blank screen is displayed. The sales rep can record more contact information and notes on the phone call directly into the screen pop and those changes are saved within the CRM.

There are several important benefits from using CTI screen pop:

1. Sales reps can answer inbound calls knowing much more about those callers. This could include what search engine they visited the company website from and which keyword they had searched for, their company name, their phone number, and more.
2. Sales reps have instant access to prior conversations and the dates and times of those previous calls.
3. Sales reps can immediately capture inbound call data and mark the record for future use.
4. Sales representatives can appropriately response to calls coming from multiple inbound initiatives because of the relevant information presented to him at the start of each call.
5. All information gathered is stored within the lead management CRM’s centralized database, allowing any sales rep to have instant access to all relevant data on any specific caller.

Call Center Auto Dialers

Inside sales is the process of collecting leads, making contacts, and closing sales from a remote location – typically over the telephone. This differs in several ways from outside sales, where sales professionals meet with their prospects face to face. Because it is different inside sales professionals need to utilize sales technologies in order to be the most effective, and compensate for the personal touch. An auto dialer is one such technology that is essential to productive inside sales call centers.

Call centers need to make as many quality calls in a day as they possibly can. A high number of outbound calls also allow call centers to contact individual leads numerous times, if necessary, in order to convert as many customers as possible. Many call centers use ratio auto dialers or predictive auto dialers because of the high level of calls that can be made each day with these solutions.

Ratio and predictive dialers both burn through a large number of leads very quickly because both types of dialers dial more leads than there are available sales agents to take those calls. This is done to account for the number of calls that are not answered or busy. These auto dialers also come with a percentage of dropped calls. For B2B call centers that have a more complex sales process and typically a higher profit on each call, dropped leads are not an option. In this case a power dialer is the only type of auto dialer that should be used.

Power Dialers call only one lead for each sales agent at a time. When a call starts to ring it is routed through to the agent. If the answering machine picks up the auto dialer can be instructed to leave a prerecorded message while the sales agent takes another call. Since these B2B sales are complex and could require a significant amount of time, the power dialer will not begin dialing other leads until the sales agent finishes his call. This solves the problem of burning through leads, dropped calls, and lag time.

Companies using a power dialer can expect to triple their daily call volume compared to manually dialing, but cannot dial the same volume of leads that a company using a ratio or predictive dialer can in a day, which for B2B companies is not necessary. What this kind of auto dialer may lack in shear call volume it more than makes up in its ability to provide each lead with a quality sales experience.

Recession Solution? Auto Dialer!

Rising unemployment rates and sinking consumer confidence affects business to business companies, just like any other. In these slouching economic times, all businesses have to look at new ways to reach their targeted audiences.

An inefficient business can still turn a profit in a good economy, but a recession can painfully highlight all the failing areas in a company. One such area is manually dialing sales leads instead of automating the process using an auto dialer.

An inside sales call center who’s sales professionals manually dial all numbers can at times perform reasonably well when a greater percentage of contacts convert into clients. In a typical well-run B2B call center a sales professional, whose primary responsibility is lead generation, can be expected to make 40 or 50 calls each work day. That’s if he was dialing manually. Once that same sales professional switches to using an auto dialer he can expect to be making 170 to 350 calls each workday.

An auto dialer works like this: First the auto dialer has a contact list of leads loaded into the database. The auto dialer will then automatically place a call to each number on that list. Once dialed, the call is routed through to an available sales agent who takes the call as the number is ringing. If the call is busy or not answered, the auto dialer system can be used to send fax, voicemail, or email. By doing all this, auto dialers not only reduce the wasted time spent manually dialing, but also eliminate much of the wasted time spent dealing with busy signals and voice messaging systems.

A hosted auto dialer solution adds even more value to this system. By contracting with a hosted auto dialer provider the maintenance, development, and set up of the dialer is completed by the host company. Also, no software needs to be downloaded on company computers. Instead the auto dialer software is accessed through the internet. This allows sales professionals to work from any location with a telephone and a PC connected to the internet. A hosted dialer solution works with whatever hardware a call center may currently be using.

Inside sales operations can continue to grow in a difficult financial recession, but only when smart telephony technology is used. An auto dialer is such a solution that eliminates much of the wasted time in call centers.

Phone Dialer for the Complex Sale

Business to business (B2B) sales occur when commerce happens between businesses, such as a manufacturer trades with a wholesaler or a wholesaler selling to a retailer. When a remote sales operation participates in B2B sales, those sales are often more complex than business to consumer (B2C) sales. These complex sales require different telephony software than the simpler B2C sales, such as a different kind of auto dialer.

All auto dialers work in a similar way, but not every kind could be described as a complex sale dialer. The purpose of any dialer is to increase the amount of calls and contacts a sales agent can complete in a business day. All auto dialers load a previously generated list of phone numbers and then systematically call each of those numbers. These calls are then routed through to a sales agent. This method is significantly faster than manually dialing, often bringing an increase in call volume upwards of four times what it was previous.

One of the largest differences in telephone dialers is the amount of phone numbers that the dialer calls at a time. Ratio dialers or predictive dialers call several at a time. This ensures that on each dialer a customer will be reached, but comes with some very large drawbacks. First, when a call is answered the dialer has to determine that there is someone on the line before they patch that call through to the sales agent. During this process there is a few second gap between when the contact answers the phone and when the sales rep starts speaking. This “telemarketer pause” is one of the negative experiences that contacts often complain about. Another problem that these kinds of dialers face occurs when more contacts answer the phone than there are available reps. When this occurs the extra calls are dropped, even when their was a person on the contacts line.

Both of these problems are not acceptable for a complex sale dialer. One of the unique qualities of the business to business sale is the “gatekeeper.” This can be either a recorded message system to navigate through or a receptionist whose job could very well be to prevent sales calls from reaching his or her employer. In order to speak to the important decision makers, sales teams cannot afford to come across as automated and impersonal. That is why power dialers are a much better solution for complex B2B sales. These complex sale auto dialers call only one phone number at a time for each available agent. This still speeds up the sales process dramatically, but eliminates the problems of dropped calls and telemarketer pauses.

A Comparison of Telephone Dialers

A phone dialer is a type of telephony software that helps a single sales representative dial a large volume of leads. Because the phone dialer automatically calls through a predetermined list of contacts, the sales rep is able to stay on the phone longer and close more sales.

These dialers are also known as auto dialers or outbound dialers. These auto dialers will allow sales reps to reach thousands of prospective customers per day.

There are several types of telephone dialers, with the main kinds being ratio dialers, predictive dialers, and power dialers.

Ratio and predictive dialers both work to keep the sales reps on the phone every moment they are logged into a dialer initiative. Ratio dialers place numerous, simultaneous calls for each available sales representative. When one of these calls is answered the rest are dropped and the sales rep is transferred to that call. Predictive dialers usually call less people at a time, but start dialing leads before any sales representatives become available. This ensures that a lead will be waiting for each available sales rep, but when leads answer sales calls before any sales representatives are available, those leads are expected to wait on the line until a sales rep is routed in – they rarely do.

Dropped calls are a standard part of inside sales when using either a predictive or ratio dialer. Power dialers offer a solution to the problem of the dropped call.

A power dialer, in comparison to other dialers, focuses on quality interaction between the sales representative and their contact. This is achieved by having the power dialer place a call to only one lead at a time for each sales rep. The sales rep hears the phone rings, and can respond immediately when the call is answered. There is no “preferred drop rate” with a power dialer.

The power dialer is a technological improvement over manual dialing, increasing the number of calls made in a day by roughly 3 times. Power dialers are perfect for B2B communications, where secretaries need to be impressed by a sales rep before they connect him to their boss, and each individual sale is larger. In B2C sales, a power dialer stops the wasting of hundreds of leads a day because of the placement of too many calls.

All of these auto dialers can increase a sales representatives call per day ratio, but only a Power Dialer ensures that each call placed becomes a money making opportunity.

Regardless of type, and Auto Dialer is a needed Sales Tool

Auto dialers are powerful software tools used in inside sales. The purpose of an auto dialer is to give the sales representative the ability to dial more quality leads in a day as he or she could without the technology. Numerous companies provide auto dialer software for call centers and individual sales people to use in their work.

To operate, an auto dialer needs to be programmed with a list of phone numbers. If the sales company uses a CRM (customer relationship manager) this call list can be uploaded from the list of leads within the CRM database. As these numbers are called by the auto dialer the CRM displays for the sales rep all available information on the lead, including contact info and previous contact history. These numbers are routed to and answered by the best available sales rep. This greatly reduces the amount of time individual sales representatives spend looking up a leads’ contact information, manually dialing the phone numbers, and sitting through ring tones, busy signals, and answering machines.

Some auto dialer providers require their customers to purchase and host the auto dialer software on their own computer system. Others may require special hardware to be bought and installed to use their auto dialer system. These practices can drive up the cost of acquiring an auto dialer, significantly.

An alternative to this is a company that provides a hosted auto dialer. These hosted dialers require no on site software hosting, instead all of the necessary software and databases are housed on the host company's servers and accessed through the Internet. An online hosted auto dialer also requires less specific telephony hardware as some other auto dialer providers. Hosted auto dialers only require a telephone, a phone line, and a computer with Internet access.

Auto dialers are able to be integrated with other telephony software. A CRM can be used to upload and save data on the leads and customers dialed. Email and fax messaging solutions can be used to send important messages to contacts right from the dialer interface while the sales rep is still on the phone with the contact. Inbound-outbound call blending allows sales representatives who are using an auto dialer to also receive incoming business calls.

In addition to online auto dialers, there are several different forms of these telephone dialers, such as the power dialer that strategically dialers one lead per each available sales rep at a time. Regardless of the type of auto dialer, they are used for one purpose – make more calls and close more sales.

Why do I need software to do telemarketing?

Businesses that practice remote sales need to use telemarketing software in order to be productive. Telemarketing is now used by many retail businesses, and these remote call centers should be organized, efficient, customer service oriented, and above all—profitable. Telemarketing software has been developed to help the growing number of businesses reach these goals. The use of telemarketing software provides a competitive edge in this market by allowing companies to get more done.

The auto dialer is a type of telemarketing software. Dialers call through a list of leads or contacts. In between calls the sales representative stays logged into the dialer system and the dialer continues to calls leads for him. This allows the dialer to immediately route new calls to the sales person. Over the course of a typical work day each sales agent is able to make more calls and spend more of their day selling. Compared to dialing manually sales agents are able to make as many as four times the amount of sales calls when using a dialer.

Contacts can be uploaded directly from a CRM and many dialers have the ability to integrate with the top CRMs. CRMs (customer relationship managers) also track all of the processes associated with remote sales. From the information screens within the CRM calls can be made instantly to contacts and clients. With this click-to-call technology a single mouse click will connect a sales agent to the specified contact.

Email messaging is an important feature available with telemarketing software. Remote sales professionals spend up to a third of their day following up on the calls they made that day. This involves sending emails with additional information on products or promotions. Email messaging technology cuts this time drastically by automating the process. Email templates are designed before the sales calls even take place and can be tested to see what email best achieves the desired action. When an email needs to be sent, it can be done during the actual phone call from within the CRM. By cutting out the time it takes to follow–up, sales agents can spend more time on the phone making calls and closing sales.

The investment in these software programs is worth it to any organization that expects to compete in the remote sales market.

Avoid company burnout with an Auto Dialer

Burnout is a serious problem in any profession, including inside sales. This exhaustion often arises when an employee is required to do monotonous tasks over and over again. Disinterest and a lack of efficiency are common symptoms of burnout. To prevent burnout simple and monotonous tasks need to be automated so that the sales representatives don’t have to manually accomplish all of these tasks. An example of a telephony software solution designed to fix this problem is the autodialer.

An autodialer allows a single sales team representative to make a large amount of outbound calls, and to make them quickly. To do this the autodialer needs to be loaded with a list of phone numbers. The autodialer then calls through this list one at a time. As the calls are being completed the autodialer patches the call through to the sales representative. Not only does this remove the monotony of manually dialing, it also speeds up the process. Typical sales agents can increase their sales volume as much as four times when they switch to using an autodialer. Sales professionals can then call three hundred or more people in a single workday.

Dialing is not the only common task that an autodialer can help a sales agent accomplish. This is especially true when an autodialer is used in conjunction with a Customer Relationship Manager. For example, many dialers are integrated with Customer Relationship Managers (CRMs) to provide instant email messaging for sales agents. A significant amount of time a sales representative spends at work is used to fulfill promises he or she made to his or her contact. For every five or six hours spent on the phone two or three them are typically spent sending emails or faxes in response to those conversations.

While a sales rep is on a call using an autodialer, he or she can send en email with barely any effort at all. The CRM stores several email templates that are used often by sales people. With only a couple of mouse clicks the sales representative can have the contact receiving exactly what they wanted within moments of asking for it. This reduces burnout by automating the writing and sending of the myriads of emails a typical sale’s agent is asked to send in a day. That added time can be spent on more dynamic calls to live contacts.

Even the most basic of tasks, creating phone lists for the autodialer, can be automated by the CRM and loaded into the autodialer. The automation of these simple sales chores reduces employee burnout and increases customer satisfaction.

The Dialer

Historically sales were done with a store front that customers could visit or by door to door vendors bringing their wares and services directly to their customers. Recently shifts in sales practices have led to the development of “Inside Sales”, a very different focus with very different tools.

Inside sales differ from traditional, or outside sales, in several ways. The clearest distinction is how customers are encountered. Inside sales are often conducted from an office or call center, through the use of a computer and telephone. Sometimes visits or appointments are set up for a face to face visit, but the phone becomes the primary tool of communication.

Numerous different kinds of hardware and software have been developed to aid in the process of inside sales. Dialers have emerged as a staple in the inside sales industry. Dialers, or dialer software, are programs that monitor, record, alter, and streamline the calls that are made by any single sales agent. Not all dialers are the same, but many fall into a few basic categories.

Predictive dialers are designed to give increased control and flexibility to sales teams to improve the amount of talk time each agent has over the course of a workday. A ratio dialer works by calling a set amount of leads per available sales agent. This call per agent ratio takes into account that some calls are never answered by the lead. Ratio dialers can leave a prerecorded message when they encounter a voice mail system, and never bother the sales agent with the machine. The salesperson’s time is spent only with prospects.

A second type of dialer is the auto dialer. With auto dialers, the dialer will call through a list of leads automatically, patching them through to the sales representative as the call starts to ring. If a call is not answered the salesperson can choose to leave a voice message. An auto dialer reduces the amount of dropped calls from unavailable representatives or pauses between when the client answers and when the sales person connects to the call that may occur with a ratio dialer.

Power dialers are a third kind of dialer used in inside sales. A Power dialer can call through a list of numbers, similar to an auto dialer, but a power dialer gives more control to the call agent. The agent is able to control the rate of calling, by calling the agent as it makes a call to a lead. The salesperson answers the call, which is then patched through to the lead. Power dialers also have the ability to leave voice messages, emails, and faxes if a call is not answered.

All dialers are designed to increase productivity of inside sales departments. They all require a preprogrammed list of leads, but each have their own nuances to allow dialers to meet the needs of the diverse inside sales community.

All about Auto Dialers

A keyword search for “auto dialer” on Google Search will find over seven hundred thousand sites. Out of the first fifty sites that Google displays, a quick perusal of the page summaries show that at least ninety percent of them are trying to get you to buy their autodialer. What is this hot item and what do you need to know about it?

An auto dialer's job is to allow just one sales agent to make a large volume of calls quickly and efficiently. When making B2C calls (which stands for Business to Customer) an autodialer will save an immense amount of time for any organization. For an auto dialer to work it must be programmed with a list of phone numbers to call, such as your list of leads. As your business generates leads from its own website or purchases new or old leads from any of the lead generation companies out there (a search of “lead generation company” will give you over sixty thousand sites to explore) they can be fed into the autodialer. The same is true for lists of previous and current clients or leads that you are nurturing. The autodialer will then give these numbers for your sales team to call.

When shopping for an autodialer look for a system that will phone the numbers given to your sales agents with just a click of the mouse. Additionally those sales agents should be able to leave a prerecorded voice message, or send a fax or an email with just another click.

Traditionally auto dialers haven't been used as much in B2B calls (which stands for Business to Business). Businesses are much more likely to have a receptionist or a voice recognition message systems an agent has to maneuver through that would defeat a purely automatic auto dialer or gatekeeper. Now “hybrid” auto dialers are available, which allow the auto dialer to take care of the basic tasks of calling, and call resolution, while giving the sales agent the needed control to successfully contact other businesses.

When shopping those seven hundred thousand search results for an automatic dialer search for one who's auto dialer software can provide these benefits; which enables hands free dialing, displays lead information, displays lead notes, displays lead activities, displays daily call statistics, allows leaving a voice message, allows sending email and faxes, and enables quick data entry.

The purpose of auto dialers and the corresponding auto dialer software is to allow you and your sales team to contact thousands of leads each day. An autodialer has the potential to increase the amount of calls your call center makes 'four times' the amount they are doing calling manually.

Power Dialer: It really doesn't get better than this

A inside sales representative dialing leads manually can expect to dial thirty to eighty. Using a predictive dialer that same sales representative can expect to dial four hundred and six hundred but they likely loose three to six percent of calls throughout the day from times where he is busy on another call. Additionally, a “telemarketer pause” often occurs when the lead answers the phone call before the sales agent is patched through. With a power dialer the number of calls made can be expected to fall somewhere between two hundred and fifty and three hundred and fifty calls in a typical work day, but the power dialer removes the pauses and dropped calls from the remote sales experience and is able to provide and much more satisfactory experience with a more personal feel to the lead.

Power dialers accomplish this quadrupling of leads called in the manner the software places calls. Like all dialers, power dialers need to be programmed with a list of phone numbers. This list can be generated automatically as interested individuals submit inquiries online via a web form on a company’s web site, by purchasing leads from a lead generation company, or by uploading a list of leads that were previously attempted to be contacted or current clients out of the businesses Customer Relationship Manager (CRM).

The phone numbers of the contacts on the list are fed into the power dialer one at a time. By only calling one lead, no contact will ever have to wait for a sales rep to become available to answer the call. Likewise, no call will ever be dropped because there is no sales rep available to accept the call.

The sales rep initiates a call simply by clicking on the call button next to the lead’s information within the CRM. The power dialer then rings the sales agent at the same time it calls the lead. If that lead does not pick up, the power dialer then dials the next lead on the list. As long as the sale’s agent stays on the line the power dialer will continue to make calls for him or her.

Using a power dialer, remote sales professionals also no longer have to waste their time dealing with voice mail machines. The sales representative can instead have the power dialer leave the voice message while it simultaneously starts the sales agent on another call. The agent can choose to do this with a single button click. The message left is one that the sales rep records previously in his or her own voice. This still gives a personalized feeling to the contact, but also allows the message to be planned and free from mistakes.

In similar manner a sales representative can opt to send an email or to send a fax message instead of a voice message. The power dialer pulls the necessary contact information from the CRM, and uses previously made templates to speedily send the desired message. This can also be done during a phone conversation. This increases a sales agent’s power to meet a contacts request and fulfill his own promises by immediately completely tasks that involve sending additional information.

While using a power dialer sales agents can still accept inbound calls. This allows all members of the sales team to be making outbound calls while they are waiting to receive a call, increasing over all productivity. Inbound - outbound blending utilizes ACD, or automatic call distribution. ACD call routing is when the ACD transfers incoming calls to the appropriate employee for the task. To help match which available agent should take any particular call the ACD call routing system reviews that customers credentials. Sometimes a simple interactive voice response system may retrieve additional data from the customer for the ACD. Alternatively the ACD can be programmed to recognize different toll free numbers, and direct customers to the appropriate employees based on that. Automatic call distribution will increase the rate of response to incoming calls and productivity no matter which set up is used to organize call agents. Better response times lead to improved customer satisfaction by limiting the time each customer waits for service and by giving inbound agents higher levels of responsiveness to each caller.

Since power dialers are so often embedded within Customer Relationship Management software, power dialers serve to increase reporting visibility. By using the power dialer functionality a sales rep activates all of the telephone reporting tools in the CRM system to track effort, ratios, and results. Management can easily see how many calls are made per day, the amount of talk time there is during each call, and the ratio of leads contacted to conversions for whole sales teams and individual remote sales agents.

Likewise power dialers help increase call quality by standardizing a call centers dialing and voice messaging approach as well as being able to record and monitor calls for quality control and training purposes.

What you should demand in your Telephone Dialer

A telephone dialer is a combination of hardware and software that allows a sales agent to more effectively make a call. Companies or organizations that make a large volume of calls each day should consider obtaining a telephone dialer through an established host site. In this arrangement the hosting company will be responsible to resolve any technical problems and will be responsible for the purchasing and maintenance of the hardware needed for the dialer. In exchange hey will provide their software for you to use for a monthly fee.
Not all dialers are made the same, and there are certain traits that you should demand in your telephone dialer systems.

Look for a telephone dialer that will work with your existing CRM (Customer Relationship Management System). Hosted CRM's will provide your business with the organization you need to quickly and accurately keep track of leads generated. When powered with a telephone dialer that will automatically process leads generated from sources like forms on your company website, your sales team will be able to contact incoming leads within minutes of receiving them, which is absolutely crucial to converting those leads into paying clients. Having a telephone dialer that will work effectively will provide your agents with the numbers they should call, freeing them from remembering details like callback times – the telephone dialer and CRM team will do the remembering for them.

To save time in the menial and monotonous tasks of manually dialing phone numbers each work day a telephone dialer should have the ability to make a phone call with a single click of the mouse. Additionally a telephone dialer should have the option to automatically record a call, hang up, leave a voice message if a lead is unavailable, or send an email automatically to the potential customer, all with a simple single click. Look for phrases such as “click to call” when viewing the features of a potential telephone dialer.

Your telephone dialer should be able to automatically call through a list of contacts, and patch through only those leads that answer their phones. This system is referred to as a power dialer, and will dramatically cut down on the time wasted by each employee who has to sit through pointless minutes of rings and voice mail with each potential customer. This is one of the ways a telephone dialer can protect your companies time and boost its revenue.

Lead routing is the last feature you should demand in a telephone dialer. This program decides based on the parameters you gave it which agent answers which incoming calls, allowing you to make sure that those toll free numbers you've provided to your customers will always connect them to the right department.