Rising unemployment rates and sinking consumer confidence affects business to business companies, just like any other. In these slouching economic times, all businesses have to look at new ways to reach their targeted audiences.
An inefficient business can still turn a profit in a good economy, but a recession can painfully highlight all the failing areas in a company. One such area is manually dialing sales leads instead of automating the process using an auto dialer.
An inside sales call center who’s sales professionals manually dial all numbers can at times perform reasonably well when a greater percentage of contacts convert into clients. In a typical well-run B2B call center a sales professional, whose primary responsibility is lead generation, can be expected to make 40 or 50 calls each work day. That’s if he was dialing manually. Once that same sales professional switches to using an auto dialer he can expect to be making 170 to 350 calls each workday.
An auto dialer works like this: First the auto dialer has a contact list of leads loaded into the database. The auto dialer will then automatically place a call to each number on that list. Once dialed, the call is routed through to an available sales agent who takes the call as the number is ringing. If the call is busy or not answered, the auto dialer system can be used to send fax, voicemail, or email. By doing all this, auto dialers not only reduce the wasted time spent manually dialing, but also eliminate much of the wasted time spent dealing with busy signals and voice messaging systems.
A hosted auto dialer solution adds even more value to this system. By contracting with a hosted auto dialer provider the maintenance, development, and set up of the dialer is completed by the host company. Also, no software needs to be downloaded on company computers. Instead the auto dialer software is accessed through the internet. This allows sales professionals to work from any location with a telephone and a PC connected to the internet. A hosted dialer solution works with whatever hardware a call center may currently be using.
Inside sales operations can continue to grow in a difficult financial recession, but only when smart telephony technology is used. An auto dialer is such a solution that eliminates much of the wasted time in call centers.
Oct 2, 2009
Recession Solution? Auto Dialer!
May 5, 2009
Online dialers provide all of the benefits of other phone dialers, but with less of the stress
Standard telephone dialers offer incredible power to companies who use them. The downside is they can come with the inconvenience of purchasing, installing, and managing hardware. Many companies require the purchase of dialer hardware, or design their software to only work with specific phone lines.
A less taxing alternative is a company who has designed a phone dialer that needs no onsite hardware. Often, this requires the purchasing, installing, and upkeep of that company’s software. With each added feature or business solution the amount of software that is mandated to be downloaded on the client company’s own computers increases.
An online dialer eliminates the hassle of both the acquisition of dialer specific hardware and the installation of dialer specific software. It is by far the most convenient way to use a dialer, and it has at least as much usability as other dialers.
A dialer allows a single remote sales professional to quickly make a large number of outbound calls. Dialers are ideal for call centers, telemarketers, or any business that sells a product or service remotely. Phone dialers are first loaded with a list of potential leads. Depending on the dialer it may either automatically call through each entry on the list at a preset pace or the sales rep may place the call with a click on his computer. Once a number starts to ring, or is answered, that call is immediately routed to an available sales agent.
An online dialer accomplishes all of this, but without requiring a remote sales company to purchase the previously mentioned hardware or software. An online dialer is able to do this because of the relationship between the purchasing company and the providing company. The provider could accurately be described as a host for the online dialer, and likewise the dialer could be called a hosted dialer.
Instead of needing specialized equipment, the online dialer requires three things: a PC, a phone line and with a phone, and an internet connection. All other hardware is kept at the host company and maintained by them. All software is hosted on the provider’s servers. Everything the client company needs is provided through the internet.
Online dialers eliminate much of the hassle of purchasing a telephone dialer. They also lower the initial capital need to invest in a dialer system. They still provide all of the important business solutions that phone dialers are none to provide. These include inbound / outbound call blending, integrated email and fax messaging with templates, real time data management and analytics, immediate response callback, and call transfer and recording. Online dialers provide the simplest way to receive all the benefits of using a phone dialer.
