Key features of a Lead Management CRM

A lead management CRM allows sales representatives to effectively use other telephony tools. The CRM is able to triple sales productivity by integrating there numerous telephony software tools into a single, easy to implement, software platform.

The simple interface of a lead management CRM allows sales reps to easily complete their required tasks. Everything a sales representative needs to do can be done within one computer window. From here he can choose to disconnect from the phone dialer, move on to the next call, schedule a call back appointment, view call reports, send an email, and a number of other key tasks.

The technology used by a lead management CRM also helps a sales rep know the best time to contact a web-based inquiry in order to contact, qualify, and close a sale. It uses what is known as web form callback technology to do this. The web form on any website can be programmed to capture the data from the form and transfer it to the CRM. Once in the customer relationship manager, the phone number is immediately routed to a sales rep. The CRM also makes the newly generated and captured lead a high priority for the sales rep to call, ensuring that the call is placed within minutes of the lead submitting information and demonstrating interest. According to a study with Insidesales.com and MIT, when leads are contacted that quickly, the contact rate increases upwards of 800%.

Lead management CRMs add further time saving features with automated voice messaging technology. During the calls when a lead is unable to be contacted, prerecorded messages can be left by the dialer while the sales rep moves on to the next call. Prior to making calls sales representatives can create a whole library of prerecorded voice messages, and have these messages checked for quality control. When a voice mail machine is encountered the sales rep only has to click a button on their screen to have one of those messages left while he moves onto the next sales opportunity. This keeps sales reps talking to live leads, not dealing with machines that can’t make a purchase.

Lead management CRM is a powerful productivity enhancing software solution that is suitable for both B2B and B2C remote sales. Users need very little training before using a CRM for their sales calls, and it has an immediate impact on any remote sales organization.

All about Auto Dialers

A keyword search for “auto dialer” on Google Search will find over seven hundred thousand sites. Out of the first fifty sites that Google displays, a quick perusal of the page summaries show that at least ninety percent of them are trying to get you to buy their autodialer. What is this hot item and what do you need to know about it?

An auto dialer's job is to allow just one sales agent to make a large volume of calls quickly and efficiently. When making B2C calls (which stands for Business to Customer) an autodialer will save an immense amount of time for any organization. For an auto dialer to work it must be programmed with a list of phone numbers to call, such as your list of leads. As your business generates leads from its own website or purchases new or old leads from any of the lead generation companies out there (a search of “lead generation company” will give you over sixty thousand sites to explore) they can be fed into the autodialer. The same is true for lists of previous and current clients or leads that you are nurturing. The autodialer will then give these numbers for your sales team to call.

When shopping for an autodialer look for a system that will phone the numbers given to your sales agents with just a click of the mouse. Additionally those sales agents should be able to leave a prerecorded voice message, or send a fax or an email with just another click.

Traditionally auto dialers haven't been used as much in B2B calls (which stands for Business to Business). Businesses are much more likely to have a receptionist or a voice recognition message systems an agent has to maneuver through that would defeat a purely automatic auto dialer or gatekeeper. Now “hybrid” auto dialers are available, which allow the auto dialer to take care of the basic tasks of calling, and call resolution, while giving the sales agent the needed control to successfully contact other businesses.

When shopping those seven hundred thousand search results for an automatic dialer search for one who's auto dialer software can provide these benefits; which enables hands free dialing, displays lead information, displays lead notes, displays lead activities, displays daily call statistics, allows leaving a voice message, allows sending email and faxes, and enables quick data entry.

The purpose of auto dialers and the corresponding auto dialer software is to allow you and your sales team to contact thousands of leads each day. An autodialer has the potential to increase the amount of calls your call center makes 'four times' the amount they are doing calling manually.