Increase Sales 800%

Lead response rates greatly influence the ratio of leads contacted to leads converted. The purpose of lead response management software or solutions is to aid sales team professionals to make more contacts, close more sales, and increase revenue.

Lead management software creates contact lists for sales representatives to call. One way it does this is by exporting contact lists from the Customer Relationship Management system. This is generally easy for the sales rep to do, often with only a few mouse clicks. These lists can be generated from a number of parameters, such as their geographic location, their response to the last successful contact, or whether or not they’ve ever been in contact with a sales agent. These lists are then called through by whatever dialer the sales professional uses in conjunction with their Customer Relationship Management system.

Alternatively contact lists can be generated by web form capture solutions built into the lead response software. This business solution utilizes the web forms on the company website. When potential clients fill out and submit a form including their name and phone number that information is automatically captured and stored within the Customer Relationship Management system. These leads are then routed by the lead management software immediately to the best sales agent for the call, usually based on the agents designated responsibility over that particular web form, website, or the leads geographic location in addition to the agent’s availability. These newly captured leads are given high priority by the lead generation software, allowing sales representatives to attempt to contact newly generated leads within minutes of when they enter the Customer Relationship Management system.

This rapid response rate may be the largest contributing factor to the increase in successful lead contacts, successful conversions, and successful sales. The rate of contact and conversion decreases dramatically as the amount of time it takes to respond to new leads increased. By using lead response software in conjunction with a Customer Relationship Management system to contact new leads in minutes, companies who sell remotely have reported upwards of an eight hundred percent increase in sales.

This sales solution is one of the few business implementations that bring immediate results. Within 24 hours of implementing software that captures and redirects newly created leads sales representatives will see an increase in the amount of sales closed. A lead management software solution is an important improvement for any sales team.