How can the use of Toll Free Numbers help telesales?

800 telephone numbers have become a staple in the business world. An 800 number is a toll free phone number, meaning the called party is charged for the call instead of the calling party. This allows customers to call the businesses and organizations they do business with without being charged extra for the communication. Businesses should consider the implementation of toll free numbers when they make a profit from the call in other ways. These profits include collecting fees for technical support, making a sale during the call, or seeing an enhancement in sales because of the implementation of the toll free number.

Including one or more toll free telephone numbers increases company visibility and productivity. There are numerous telephony software solutions that have been designed to help remote sales teams use tool free numbers most effectively.

By linking inbound toll free calls to a lead management CRM (Customer Relationship Manager) incoming calls can be captured. This means that the most relevant, real time information on the caller will immediately and automatically be updated into the CRM. These leads are saved as future prospects for call or email campaigns.

Inbound/outbound call blending telephony software allows sales agents to “double up” on both duties. These sales reps may make outbound calls while they wait to receive an inbound call. This call blending can be additionally enhanced by the use of a CTI (Computer Telephony Integration) system. These solutions often involve pop-ups or pop-screens, windows that open automatically when the inbound call is answered. This immediately displays all relevant information and allows the sales rep to easy update the contacts data in the CRM.

Automatic Call Distribution (ACD) is another business solution that increases the effectiveness of toll free calls. ACD software is known as call routing software, and it automatically forwards incoming calls to the best available agent. Individual agents can be specified as the primary agent for individual toll free numbers or geographic locations. If preferred agents are not available, incoming calls can then be routed to a designated fail-over destination. This could be the company’s general telephone line, an internal messaging system, or a private cell phone.

With the analytic capabilities of an industry standard CRM, an added toll free number can be used to quickly track the progress of a new marketing strategy. The amount of time each call is left on hold and the length of each call can also be monitored and be used to create service standards for inbound calls. Toll free telephony software creates many opportunities to increase customer satisfaction and sales.