Voice Messaging

Voice messaging software provides many options to sales agents. These software solutions are an example of CTI, or Computer Telephony Integration. They provide telephone automation for sales, customer support, and marketing programs within an organization’s Customer Relationship Management, or CRM.

Customer Relationship Management captures, contains, and retrieves the important information on leads, contacts, and clients. A CRM may be implemented with a major investment by the company to purchase or design software and hardware to support the processes of managing all the jobs associated with inside sales, or a host company may provide the software and hardware for the organization to use. The companies that provide the hosted CRM sometimes offer voice messaging solutions through their same company.

The voice messaging software creates voice broadcast initiatives from the contact lists within the CRM. Voice broadcasting is where a series of calls are made from a selected list and a prerecorded message is automatically played. Those listening to these messages generally have the option to press a button to be removed from the list or to speak to a live agent. Good voice messaging systems will allow these messages to be any length and allow these messages to be recorded from anywhere.

Different messages may be played if the call goes to voicemail versus whether or not the lead is contacted. Both of these messages can be prerecorded in the sales agents own voice and catered to whether it is a voicemail or a live-call scenario. Additionally multiple numbers may be called simultaneously for one contact. Whatever number answers first is where the voice message will be broadcasted to.

The time that these voice messages will be broadcasted is also customizable. This allows a sales team to ensure voice messages will be sent out at the best times of day to contact their leads. The CRM voice message pairing can identify the time zones different contacts live in and call numbers from the same contact list at different times based on their geographic location.

Voice messaging software also enhances inbound calling. These features start with the option for listeners of broadcasted messages to press a number to talk to a live agent. Similarly automatic messages can be set up as the default answer to toll free numbers, such as help lines. Answers to the most common questions can be recorded and the option to contact a live agent is presented also.

If an inbound call is not able to be answered by a sales agent voice message software provides a solution for that caller. He or she may then choose to leave a voice mail his or her self, which will be transferred to the first available agent for them to listen and respond to.
Voice messaging enhances many of the primary functions of Customer Relationship Management. It allows sales reps and contacts to get in contact with each other quickly and efficiently.