Power dialers fix several problems of predictive dialers

Telephone dialers are software solutions that allow a sales professional the ability to call through a large volume of phone numbers in a business day. There are several kinds of telephone dialers, but they have several defining traits in common.

The purpose of a telephone dialer is to increase the number of calls made. Call centers and similar inside sales organizations frequently report an increase that is four times what they were calling previously. Because number of leads called increases the number of leads contacted. The end result is the number of sales closes increases and more money is made for the business.

To operate, every telephone dialer needs to be programmed with a list of phone numbers to call. Depending on your customer management software used along with the telephone dialer when each number is called more contact information on the lead may be presented to the sales agent on their computer screen. As numbers are called by the telephone dialer, the dialer routes answered calls to sales agents. This greatly reduces the amount of time individual sales representatives spend looking up leads’ contact information, manually dialing the phone numbers, and sitting through ring tones, busy signals, and answering machines.

The differences are in the amount of calls placed by the dialer at a time. Predictive dialers call many leads at a time. The ratio of how many people called is customizable, and different from call center to call center. The predictive phone dialer automatically calls whatever number of leads it has been programmed to, and then it analyzes the response. Busy signals, disconnected numbers, and voice mail messages can all be identified by the predictive dialer and the call is disconnected. Those that are answered by a live human are routed to a sales agent. While many leads are able to be called in this manner, there are a couple serious drawbacks. First, there is a pause when the lead first answers as the dialer attempts to identify whether or not there is a live person answering. Second, if more calls are answered than there are sales reps present then those calls are dropped.

A power telephone dialer addresses these problems. Instead of calling a whole mass of leads at once, the power dialer calls one lead at a time for each sales representative. While this means a slightly smaller number of leads being called compared to a predictive dialer (though it is still significantly more than manually dialing), the “telemarketer pause” and the risk of dropping calls are almost completely eliminated.