May 19, 2009

Avoid company burnout with an Auto Dialer

Burnout is a serious problem in any profession, including inside sales. This exhaustion often arises when an employee is required to do monotonous tasks over and over again. Disinterest and a lack of efficiency are common symptoms of burnout. To prevent burnout simple and monotonous tasks need to be automated so that the sales representatives don’t have to manually accomplish all of these tasks. An example of a telephony software solution designed to fix this problem is the autodialer.

An autodialer allows a single sales team representative to make a large amount of outbound calls, and to make them quickly. To do this the autodialer needs to be loaded with a list of phone numbers. The autodialer then calls through this list one at a time. As the calls are being completed the autodialer patches the call through to the sales representative. Not only does this remove the monotony of manually dialing, it also speeds up the process. Typical sales agents can increase their sales volume as much as four times when they switch to using an autodialer. Sales professionals can then call three hundred or more people in a single workday.

Dialing is not the only common task that an autodialer can help a sales agent accomplish. This is especially true when an autodialer is used in conjunction with a Customer Relationship Manager. For example, many dialers are integrated with Customer Relationship Managers (CRMs) to provide instant email messaging for sales agents. A significant amount of time a sales representative spends at work is used to fulfill promises he or she made to his or her contact. For every five or six hours spent on the phone two or three them are typically spent sending emails or faxes in response to those conversations.

While a sales rep is on a call using an autodialer, he or she can send en email with barely any effort at all. The CRM stores several email templates that are used often by sales people. With only a couple of mouse clicks the sales representative can have the contact receiving exactly what they wanted within moments of asking for it. This reduces burnout by automating the writing and sending of the myriads of emails a typical sale’s agent is asked to send in a day. That added time can be spent on more dynamic calls to live contacts.

Even the most basic of tasks, creating phone lists for the autodialer, can be automated by the CRM and loaded into the autodialer. The automation of these simple sales chores reduces employee burnout and increases customer satisfaction.