Telephony is the use of equipment to allow people to verbally communicate with each other across large distances. Telephones are the standard for telephony tools, but can be upgraded by telephony software. Telephony software is any software that is used to increase the productivity of phone calls.
A salespersons success is linked to the number of phone calls he or she can make in a day. The more calls a salesperson can make, the more goods or services they will be able to sell. Well designed telephony software can quadruple the number of calls an individual salesperson can make in a day. Logic would say that the same salesperson would also quadruple his or her sales. Telephony software provides all the incentive a business owner needs to install it – a bigger bottom line!
One example of telephony software is a power dialer. A power dialer is a software that automatically selects leads for any individual salesperson to call. They will then make that call. Power dialers can make phone calls significantly faster than manual dialers. Because of this they are one of the great ways telephony software can increase your organizations number of outbound calls upwards of four times each day.
Well designed power dialers will be integrated into a company's Customer Relationship Management System, or CRM. This will display to each agent the information your company has already gathered on any individual customer that the power dialer selects to call. This will allow the salesperson making the call to instantly see how often their leads have been contacted in the past, when last contacted, and what the results of all of those contacts were. This telephony software interface with the power dialer eliminates much of the mundane note taking and busy work of the sales world by automatically recording information about the call and providing clear places to type in the information that the system still needs from any particular client.
Telephony software can also recognize answering machines, busy signals, and wrong numbers, and prevent those calls from being patched through to your available agents. This frees up your employees to be dealing with decision makers that will purchase your services. This also avoids burnout among your sales team that may be caused by the routine of manually calling leads only to be greeted by machine generated beeps and answering machines.
Telephony software can amplify any sales team or organization that routinely contacts many people by the phone each day. Search for a provider that will host the service, and will download their computer telephony software into your own system. By going with an established provider of this service you will save yourself the time and stress of recreating what has already been done for you by another company.
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