Power Dialer: It really doesn't get better than this

A inside sales representative dialing leads manually can expect to dial thirty to eighty. Using a predictive dialer that same sales representative can expect to dial four hundred and six hundred but they likely loose three to six percent of calls throughout the day from times where he is busy on another call. Additionally, a “telemarketer pause” often occurs when the lead answers the phone call before the sales agent is patched through. With a power dialer the number of calls made can be expected to fall somewhere between two hundred and fifty and three hundred and fifty calls in a typical work day, but the power dialer removes the pauses and dropped calls from the remote sales experience and is able to provide and much more satisfactory experience with a more personal feel to the lead.

Power dialers accomplish this quadrupling of leads called in the manner the software places calls. Like all dialers, power dialers need to be programmed with a list of phone numbers. This list can be generated automatically as interested individuals submit inquiries online via a web form on a company’s web site, by purchasing leads from a lead generation company, or by uploading a list of leads that were previously attempted to be contacted or current clients out of the businesses Customer Relationship Manager (CRM).

The phone numbers of the contacts on the list are fed into the power dialer one at a time. By only calling one lead, no contact will ever have to wait for a sales rep to become available to answer the call. Likewise, no call will ever be dropped because there is no sales rep available to accept the call.

The sales rep initiates a call simply by clicking on the call button next to the lead’s information within the CRM. The power dialer then rings the sales agent at the same time it calls the lead. If that lead does not pick up, the power dialer then dials the next lead on the list. As long as the sale’s agent stays on the line the power dialer will continue to make calls for him or her.

Using a power dialer, remote sales professionals also no longer have to waste their time dealing with voice mail machines. The sales representative can instead have the power dialer leave the voice message while it simultaneously starts the sales agent on another call. The agent can choose to do this with a single button click. The message left is one that the sales rep records previously in his or her own voice. This still gives a personalized feeling to the contact, but also allows the message to be planned and free from mistakes.

In similar manner a sales representative can opt to send an email or to send a fax message instead of a voice message. The power dialer pulls the necessary contact information from the CRM, and uses previously made templates to speedily send the desired message. This can also be done during a phone conversation. This increases a sales agent’s power to meet a contacts request and fulfill his own promises by immediately completely tasks that involve sending additional information.

While using a power dialer sales agents can still accept inbound calls. This allows all members of the sales team to be making outbound calls while they are waiting to receive a call, increasing over all productivity. Inbound - outbound blending utilizes ACD, or automatic call distribution. ACD call routing is when the ACD transfers incoming calls to the appropriate employee for the task. To help match which available agent should take any particular call the ACD call routing system reviews that customers credentials. Sometimes a simple interactive voice response system may retrieve additional data from the customer for the ACD. Alternatively the ACD can be programmed to recognize different toll free numbers, and direct customers to the appropriate employees based on that. Automatic call distribution will increase the rate of response to incoming calls and productivity no matter which set up is used to organize call agents. Better response times lead to improved customer satisfaction by limiting the time each customer waits for service and by giving inbound agents higher levels of responsiveness to each caller.

Since power dialers are so often embedded within Customer Relationship Management software, power dialers serve to increase reporting visibility. By using the power dialer functionality a sales rep activates all of the telephone reporting tools in the CRM system to track effort, ratios, and results. Management can easily see how many calls are made per day, the amount of talk time there is during each call, and the ratio of leads contacted to conversions for whole sales teams and individual remote sales agents.

Likewise power dialers help increase call quality by standardizing a call centers dialing and voice messaging approach as well as being able to record and monitor calls for quality control and training purposes.